Privacy Policy

1. Introduction

FurtherJoy Limited ("FurtherJoy", "we", "us", or "our") respects personal data privacy and is committed to handling personal information in a lawful, fair, and transparent manner.

This Privacy Policy explains how we collect, use, store, disclose, and otherwise process personal information when you visit or interact with the FurtherJoy website.

This policy applies to the website only. It does not by itself govern the privacy practices of any future mobile app, paired device software, customer account environment, subscription service, or child-directed product experience, each of which may be subject to separate notices or supplemental disclosures.

2. Who This Website Is For

The FurtherJoy website is intended for parents, guardians, business partners, media, and general visitors.

Although some FurtherJoy products may be designed for children or family use, the website is not intended to be used by children as a primary audience, and we do not intentionally collect personal information directly from children through the website.

If we later introduce website features that are directed to children or that knowingly collect personal information from children, we will update our privacy practices and, where required, implement additional consent and notice mechanisms.

3. Information We May Collect

Depending on how you use the website, we may collect the following categories of information.

3.1 Information you provide directly

The website does not currently contain a newsletter sign-up form, contact form, enquiry form, account registration flow, or checkout flow.

At present, the main way you may choose to provide information to us through the website is by clicking a mailto: link and sending an email to us. In that case, we may receive information such as:

• your name
• your email address
• your company or organization name
• the content of your message
• any attachments or other information you choose to include in the email

The website currently links to the following contact mailboxes:

• hello@furtherjoy.com
• press@furtherjoy.com
• support@furtherjoy.com
• wholesale@furtherjoy.com

3.2 Information collected automatically

When you visit the website, certain technical information may be processed through the hosting and edge infrastructure, such as:

• IP address
• browser type and version
• device type
• operating system
• referring website or source
• pages viewed
• time spent on the site
• timestamps and approximate location inferred from IP or network routing

The website does not currently intentionally run client-side analytics tools such as Google Analytics, Meta Pixel, TikTok Pixel, Klaviyo, GTM, or similar advertising or tracking SDKs.

However, the website is hosted on Cloudflare infrastructure, and Cloudflare may process request metadata, edge logs, and related security or observability data in the course of operating the site.

3.3 Cookies and similar technologies

The application layer of the website does not currently set its own cookies and does not currently use localStorage or sessionStorage for visitor tracking or account persistence.

Cloudflare or similar platform-level infrastructure may, in some circumstances, use security or bot-management cookies such as __cf_bm or cf_clearance. These are infrastructure-level controls rather than marketing or advertising cookies set by the application itself.

If we later add analytics, advertising tools, newsletter tools, remarketing tools, or other third-party tracking technologies, we may update this Privacy Policy and any required consent mechanisms before those tools go live.

4. How We Use Personal Information

We may use personal information for the following purposes:

• to operate, maintain, and improve the website
• to respond to inquiries, requests, or support messages sent to us by email
• to communicate with potential customers, partners, media contacts, or suppliers
• to understand website usage and improve content, navigation, and performance, including through infrastructure or server-side operational logs
• to protect website security, detect abuse, and prevent fraud or misuse
• to comply with legal or regulatory obligations
• to establish, exercise, or defend legal claims

5. Legal Basis and Compliance Position

FurtherJoy is a Hong Kong-based business and aims to handle personal information consistently with applicable privacy requirements, including the Personal Data (Privacy) Ordinance (Hong Kong), and, where relevant, other regional privacy rules that may apply to our audience, service providers, or website operations.

Where required by applicable law, we will provide additional notices, choice mechanisms, or rights-handling procedures.

Where we later collect personal data directly through a website form or similar mechanism, we may also provide an appropriate Personal Information Collection Statement at or before the point of collection.

6. Sharing and Disclosure

We may disclose personal information to:

• website hosting and edge infrastructure providers
• email service providers that process messages sent to our published contact mailboxes
• cloud infrastructure or security service providers
• professional advisers such as lawyers, accountants, or auditors
• regulators, law enforcement, courts, or other authorities where legally required
• potential investors, acquirers, or transaction counterparties in connection with a corporate transaction, subject to appropriate confidentiality protections

We do not sell personal information in the ordinary sense of selling customer lists for money.

If the website later adopts adtech, cross-context behavioral advertising, or sharing practices that may fall within evolving privacy definitions of "sale" or "sharing" under applicable law, we may update this Privacy Policy and the website interface before launch of those features.

7. International Transfers

Because our service providers, infrastructure providers, or collaborators may be located in different jurisdictions, personal information may be stored or processed outside the jurisdiction in which you access the website.

Where appropriate, we will take reasonable contractual, organizational, or technical steps to protect transferred personal information.

8. Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

• responding to inquiries
• maintaining business records
• managing communications
• complying with legal, accounting, or regulatory obligations
• resolving disputes and enforcing our rights

Retention periods may vary depending on the nature of the data and the purpose for which it was collected.

9. Security

We use reasonable administrative, technical, and organizational measures to protect personal information against unauthorized or accidental access, loss, misuse, alteration, or disclosure.

No website, network, or storage environment is completely secure. You should therefore use appropriate caution when submitting information online.

10. Your Rights

Depending on applicable law, you may have rights to:

• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of your information
• object to or restrict certain processing
• withdraw consent where processing is based on consent
• request information about certain disclosures or uses of personal information

We may need to verify your identity before responding to a request, and some rights are subject to legal exceptions.

11. Children's Privacy

The website is intended for parents and general audiences, not for direct use by children.

We do not knowingly collect personal information from children through the website. If you believe a child has submitted personal information to us through the website, please contact us so we can review and, where appropriate, delete the information.

12. Third-Party Links and Services

The website may contain links to third-party websites, social platforms, stores, or services, including:

• shop.furtherjoy.com
• social media destinations such as x.com and instagram.com

We are not responsible for the privacy practices of those third parties. You should review their own privacy notices before providing information to them.

13. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will be posted on the website with a revised "Last updated" date.

14. Contact

If you have questions about this Privacy Policy or our privacy practices, you may contact: